I’ll admit that I read more than one newbie guide to Dreamforce, the annual Salesforce conference, before heading to San Francisco last week. That said, nothing could prepare me for this massive event.
Branded as “four high-energy days of innovation, fun and giving back,” more than 125,000 people registered to attend and thousands more showed up to simply interact. Al Gore spoke. So did Will.i.am.
What struck me the most? The passion that people brought with them. Whether it be for inbound marketing, sales pipelines, or even talent recruitment, everyone I spoke with brought with them a love of their craft and a desire to learn how to do it better.
Of course, I was there to talk about issue advocacy, data and Salesforce integration, i.e. not the most interesting of topics to those looking for new and better sales tools. While I deftly maneuvered my way around conversations on MQLs and ERPs, the question was, how could I convince these folks that issue advocacy should be central to their business?